1。制定一份参展产品简介，最好对产品进行图文并茂的简述
2.发放邀请函给客户
3.展会当天，最好有车辆接送、中午有午宴，提前准备午宴过程中的议题
4.电话通知客户展会的概况，并诚挚邀请客户参加，告知客户届时将有xx业内权威人士到场，并且有xx专题的高峰论坛
5.邮件的撰写，主要要表达诚挚的邀请之意，并简要介绍展会的盛大概况。tips,记得附上邀请函（因为公司的人员在上班时间外出、出差，必须要办理出差或请假手续，此邀请函可以帮助客户顺利到达展会现场），邮件中最好写明接待人员姓名及联系方式。
参展的话主要从资料下手，搜*的会刊，媒体的杂志。因为这些客户都是熟悉会展了的，你所做的就是找到负责人，把展会信息传递给他，然后客户经过了解后，才会选择是不是参加你的展会。
通过沟通，客户或许才会对你的展会或产品感兴趣
附上一封邮件的例文：dear xxx:good day!hope everything goes well with you and your business!
we would like to inform you that in coming 93 mipel international bags fair
which hold on the italy ,our booth no. is as follows:
company name:susino umbrella co.,ltd
fair booth no: p8n-07
show time:feb.28-mar.2
fair name: 93 mipel international bags fair
fair add: nuovo polo fieristico-rho-pero
new fairground rho pero
you are welcome to our booth room to negotiate business,
our main product is umbrella ,which have more than 100 goods
selling design of susinobrand which are good fashionable
item and moq is 600pcs per item mix color,delivery can
within 7 days after confirming the order.*
you our best service.
if you need more information about the product, we
can email you.